PopUpSummer! advised Zadeh on a live event strategy to activate the brand's new Madison Avenue flagship location during the holiday shopping season....

PopUpSummer! advised Array (formerly known as Access79) during the brand's redesign and relaunch process, providing three main services: strategic positioning, brand partnerships, and IRL holiday activations....

PopUp! Summer has led and continues to curate specially crafted retail activations in NYC, the Hamptons, and other markets for luxury outerwear brand Marfa Stance....

PopUpSummer! contributed brand curation to the inaugural summer of celebrity fitness instructor Isaac Boots' Torch'd Shoppe in The Hamptons....

The Birchbox Beach Cart was a mobile sampling/retail unit that travelled to different locations on Fire Island and The Hamptons in July and August. ...

Feeling the end of summer heat, the goal was to continue our tradition of mixing fashion, beauty, photography and rock n roll in a first of its kind outdoor shopping and social event....