Strategy Environment Buzz
PopUpSummer! is an alternative retailing company that helps designers and brands craft strategic ways to connect directly with consumers and wholesale buyers.
People experience brands first-hand, through expert demos, sampling and sales. And they find out about our PopUpSummer! activations, pop up stores and trunk shows via social media, press placements and direct influencers.
Your ROI is gauged by the goals we set together. This can include direct sales, e-commerce transactions, new distribution channels, social media channel engagement, new marketing partnerships and applicable, on-the- ground research findings for your brand. These valuable learnings have led brands into their own stand alone stores, toward strategic product pivots and much more.
We design pop-up and exhibition plans for brands that are strategic to their sales and marketing goals. These may include market studies, a competitive analysis, financial modeling and recommendations for locations, themes and partnerships.
Tailor made for each client, from conception through execution. These activations are authentic to the brand. For this reason they happen in locations that are the most meaningful to your customer - be it at the beach, in the studio or the night club. They often include product sampling and sales, and are driven by social media tie- ins and promotions.
From our beginnings in 2001, we've been creating high-end, coveted retail environments for emerging designers and new brands. This includes raising brand awareness and a platform for testing products, merchandising and sales. We offer customers a memorable shopping and social experience.
Digital media pioneer, integrated marketer, pop-up maven, start-up mentor, fashion active wear retailer and representative, entrepreneur and founding member of WE nyc. Susan challenges, fosters and promotes talent, and leads brands through marketing, product distribution and communications strategy. She creates smart partnerships that lead to new sales channels, innovative promotions and new opportunities for individuals.
Her energetic team executes the PopUpSummer! experience with clients of all sizes from concept to creation…developing theme and product story, securing location, providing sales support, merchandising installation and marketing services.
Bringing a varied skillset in event production, digital marketing, project management, copywriting, and trend forecasting to the PopUpSummer! team, Shawn helps to nurture relationships and execute activations for PopUpSummer! clients. His experience in developing digital, hybrid, and IRL campaigns helps bring brand stories to life.