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Discover the latest in experiential retail, marketing, and pop-ups including fashion, art and entertainment.  During each episode, Host Susan Sandler, PopUpSummer! founder and marketing pro, will be talking with thought leaders and activators as well as the brand founders and entrepreneurs who are making it happen. You’ll hear about the new business models, creative strategies and technology innovations leading the way. Download these dynamic conversations about what’s new, what’s working and what’s next.

Episodes

INTRO

Welcome to The Pop-Up Biz!

This Podcast is meant for anyone interested in learning more about how to be successful in the Experiential Retail, Marketing and Pop-Up world. My goal is to connect you on a deeper level to the best thought leaders and activators in the space, and inspire you to think strategically and creatively about what you can do for your digitally native or traditional brand. You’re going to hear about customer preferences, ROI, creative and content strategy, how to work with ambassadors, influencers and much more.

Listen here (or wherever you get your podcasts)
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Episode 1

Fern Mallis on Fashion, Designers, and Direct to Consumer Sales

Fashion Industry Titan Fern Mallis, is the former Executive Director of the Council of Fashion Designers of America, the award-winning creator of NY Fashion Week, and developer and host of the premiere conversation series at the 92nd St. Y — and author of the book of the same name — Fashion Icons with Fern Mallis. These interviews feature iconic designers including Calvin Klein, Donna Karan, Tom Ford, Diane von Fürstenberg and many more.

We learn about the origins of pop-up retail and what Fern thinks designers can do to be successful in the future.

Listen here (or wherever you get your podcasts)
Apple | Android | Spotify

Episode 2

Ed Starr, Principal Partner at BMF, on the Future of Experiential Marketing

Ed Star is a Managing Partner at BMF, a global integrated strategic and creative marketing agency representing some of the world’s best brands including Marriott, Dell, DKNY, TikTok and more. He is responsible for some of the company’s most impactful activations. Under Ed’s strategic direction and business development work, the agency has seen significant growth across global offices.

We talk about the value of earned attention and customer engagement for brands, and the hybrid phase of brand experience.

Listen here (or wherever you get your podcasts)
Apple | Android | Spotify

Episode 3

David Korins, Creative Director/Designer, David Korins Design, The Pop-Up Is The Stage

Emmy Award winner David Korins builds show-stopping sets for Broadway and beyond!

Listen here (or wherever you get your podcasts)
 Apple | Android | Spotify

Episode 4

Austin Johnson, Michelin Star Chef, On Ghost Kitchens, Pop-Up Restaurants, and Tasteful Brand Collaborations

Michelin Star Chef, Austin Johnson Joins The Pop-Up Biz, Host and PopUpSummer! Founder, Susan Sandler

Listen here (or wherever you get your podcasts)
 Apple | Android | Spotify

Bonus Episode

The Pop-Up Biz Industry Forecast & Report 2020 Q4

Pioneered by The Pop-Up Biz podcast Host, Susan Sandler, The Pop-Up Biz Industry Forecast is a seasonal update on what’s happening in the world of pop-ups and experiential marketing & retail. Susan offers insight on what she predicts designers, brands and retailers will need to do to be successful for direct to consumer sales in Q4 2020, as well as what they need to prepare for in 2021. Entrepreneur, pop-up creator, and PopUpSummer! Founder, Susan Sandler offers listeners an inside look at pop-up industry trends for the season ahead.

Listen here (or wherever you get your podcasts)
Apple | Android | Spotify