This Podcast is meant for anyone interested in learning more about how to be successful in the Experiential Retail, Marketing and Pop-Up world. My goal is to connect you on a deeper level to the best thought leaders and activators in the space, and inspire you to think strategically and creatively about what you can do for your digitally native or traditional brand. You’re going to hear about customer preferences, ROI, creative and content strategy, how to work with ambassadors, influencers and much more.
Fashion Industry Titan Fern Mallis, is the former Executive Director of the Council of Fashion Designers of America, the award-winning creator of NY Fashion Week, and developer and host of the premiere conversation series at the 92nd St. Y — and author of the book of the same name — Fashion Icons with Fern Mallis. These interviews feature iconic designers including Calvin Klein, Donna Karan, Tom Ford, Diane von Fürstenberg and many more.
We learn about the origins of pop-up retail and what Fern thinks designers can do to be successful in the future.
Ed Star is a Managing Partner at BMF, a global integrated strategic and creative marketing agency representing some of the world’s best brands including Marriott, Dell, DKNY, TikTok and more. He is responsible for some of the company’s most impactful activations. Under Ed’s strategic direction and business development work, the agency has seen significant growth across global offices.
We talk about the value of earned attention and customer engagement for brands, and the hybrid phase of brand experience.
Pioneered by The Pop-Up Biz podcast Host, Susan Sandler, The Pop-Up Biz Industry Forecast is a seasonal update on what’s happening in the world of pop-ups and experiential marketing & retail. Susan offers insight on what she predicts designers, brands and retailers will need to do to be successful for direct to consumer sales in Q4 2020, as well as what they need to prepare for in 2021. Entrepreneur, pop-up creator, and PopUpSummer! Founder, Susan Sandler offers listeners an inside look at pop-up industry trends for the season ahead.