Birchbox Beach Cart

Brand Activation

About This Project

The Birchbox Beach Cart was a mobile sampling/retail unit that travelled to different locations on Fire Island and The Hamptons in July and August. The cart contained free samples, full-sized summer essentials for retail, and promotional cards for the e-commerce shop and to “skip the line”.

We identified and secured locations and helped spread the word with social media promotion, press placements and direct influencer outreach, including a celebrity photo opp with stylist Rachel Zoe.


Brand Activation