Resolutions Refined

Pop Up Retail Store

About This Project

PopUpSummer! launched 2016 with an exclusive 2 week retail presentation of select fashion & beauty brands, including cozy knitwear, fitness accessories and a sneak peak at new Spring designs at the Refinery Hotel in the heart of NYC’s Fashion District.

Elements Fitness Studio presented daily signature barre fitness classes taught by founder Andrea Fornoralo Hunsberger. Special events included expert skincare evaluations and product demos, in-store meditations, dance parties and exclusive dinners. Our team transformed the “Hat Box” street front pop -up space within the hotel as part of Wellthily’s Month of Wellness programming which also featured rooftop workshops and panels with leading wellness experts from companies including Yahoo Health, Greatist, Sweat Life and classes taught by celebrity trainers from Cyc spinning, Under Armour, Y7 Studio yoga and Bari Studio cardio dance.

The Pop-Up was frequented and enjoyed by hotel guests, Wellthily event followers and area business people and residents.