Surf Panda Hamptons Summer Tour

Brand Activation

About This Project

The goal of the Surf Panda Hamptons Summer Tour 2015 was to generate consumer awareness for the Surf Panda brand amongst Hamptons influencers in a fun, relaxed, relevant and high-impact way.

The activation included:

  • 2-5 Pandas (adults in larger than life size Panda Suits) on-site at select strategic locations, taking photos with people and giving out ice pops/frozen fruit bars.
  • A Surf Panda “Roadside Pop-up,” complete with a branded truck and canopy, parked in clearly visibly locations, stocked with an inviting display of Surf Panda product, including T-shirts, shorts and rash guards, and on-site staff to educate and sell product directly to customers.
  • A traditional and social media campaign, and highly stylized posters co-branded with the Host site’s logo, for use in the host locations to promote the sales events.
  • The Surf Pandas and Roadside Pop-up appeared in 5 highly targeted host venue locations in East Hampton, Amagansett, Sag Harbor and Montauk over 3 weekends in July and August.

Customers were excited to see and interact with the Surf Pandas and to see and purchase the products. Many of them were new to the brand.


Brand Activation