Miami Art Basel

Pop Up Retail Store

About This Project

Miami Art Basel 16

PopUpSummer! partnered with Elements Fitness Studio to celebrate art, fitness and fashion with an exclusive 5-day athleisure focused retail presentation at the 1 Hotel South Beach during Art Basel Miami. Themed The Art of Wellness, the Elements Pop Up took residence in a 5,000 SF street level gallery space along the popular hotel’s main entrance.

Select athleisure fashion brands, including Michi, Prismsport and Holly Watman were joined by emerging jewelry brand Encircle, jewelry for a cause co. Same Sky, and revered hat and accessories designer Eric Javits, to offer inspirational pieces for the studio and the street.

Elements Fitness Studio led by founder Andrea Fornoralo Hunsberger presented daily signature barre fitness classes on the hotel’s glorious pool deck level overlooking the Atlantic ocean. Renowned hair expert Joel Warren who unveiled a new concept in beauty with his premiere salon, Salótto, at 1 Hotel & Homes South Beach, hosted hair and makeup services featuring products by Kevin Murphy, and a tantalizing and beautiful exhibition called Beauty at the Beach, by the internationally acclaimed photographer Antoine Verglas, featuring images of Diane Kruger, Angelina Jolie, Carrie Otis and Carla Bruni among others adorned the walls. Crystal healing workshops and fine jewelry by Joanne Stone Design were also available.

The Pop-Up was visited and enjoyed by hotel guests, Art Basel attendees, Miami residents and fashion, fitness and beauty influencers from around the world.


Participating Brands

Lyfe Bulb