About This Project

The Torch’d Shoppe

Client: Isaac Boots/Plaster Partners

PopUpSummer! was tapped to help celebrity fitness instructor Isaac Boots, creator of the Torch’d workout, and Lifestyle Agency Plaster Partners open The Torch’d Shoppe, a new retail pop-up store in The Hamptons, featuring Fred Segal and dozens of other brands. PopUpSummer! contributed to the brand curation and furnishing of the store, as well as coordinated special customer events and promotions during Summer 2021.

Select Participating Brands



Brand Activation