Uwila Warrior

New Market Distribution

About This Project

Assignment: New Market Distribution


Uwila Warrior creates everyday intimate apparel designed for the modern woman.

PopUp! Summer is tasked with identifing strategic distribution opportunities for Uwila Warrior in the Hamptons, NY for summer season 2018, which may include pop-up sales and lead to wholesale orders and longer term accounts with key retailers.


  • Conduct competitive overview, including store and studio site visits and interviews with owners and buyers, to understand the landscape of lingerie offerings across the Hampton’s towns and villages.
  • Consider pop-up stores and upcoming special event happenings

– Study product lines and price points

– Cross reference information to Uwila Warrior’s target customer to identify best opportunities

  • Make brand introductions to key accounts and potential partners
  • Structure launch terms in multiple outlets
Strategic Planning